Adrian Stefanescu
name x surname
Product Designer & Manager, Senior UX/UI Designer specialising in growth, accessibility and design systems by creating experiences that reduce friction, improve usability and deliver real value using design thinking since 2012.
Product Designer & Manager, Senior UX/UI Designer specialising in growth, accessibility and design systems by creating experiences that reduce friction, improve usability and deliver real value using design thinking since 2012.
Dezna Kielty
Technical Account Manager
"Adrian’s dedication to his craft and collaborative approach consistently impress me. He excels in translating user requirements into intuitive designs, always meeting deadlines without compromising quality."
Gayle Morgan
Managing Director
"Adrian really takes ownership of a project, and it’s clear to see the pride he takes in his work
and his satisfaction upon achieving the desired end result."
Natalie Thomson
Product Management Executive
"Adrian's innovative approach significantly elevated our brand positioning, resulting in a powerful visual identity that deeply resonated with our target audience."
Miruna Lica
Owner of Foodiva
"His talent and open-mindedness towards any kind of ideas are truly remarkable.
He approaches every project with an eagerness that is contagious and never shies away
from challenges."
Jonathan Hill
Director & Owner of Hi Coffee Stores
"Adrian’s consistency in aspects of design has allowed us to build a strong core backdrop to the Hi Coffee brand."
Digital Experience
Digital Experience
12 years x 200 projects
that drives business growth.
Sorry this mobile size it's to small
Designing at scale with substance by creating digital experiences that elevate both user satisfaction and business performance, which is supported by more than 60 designed interfaces, 9 design systems comprising over 6,000 elements, insights from over 500 user interviews, and 7 industry awards.
Designing at scale with substance by creating digital experiences that elevate both user satisfaction and business performance, which is supported by more than 60 designed interfaces, 9 design systems comprising over 6,000 elements, insights from over 500 user interviews, and 7 industry awards.
From 0 to 100% (& beyond)
global clients x different business models
success driven by impactful design.
With a focus on creating better user experiences that support growth, enhance usability, and deliver measurable success at every phase of business development, I leverage design to optimize user interactions and drive sustainable business outcomes.
With a focus on creating better user experiences that support growth, enhance usability, and deliver measurable success at every phase of business development, I leverage design to optimize user interactions and drive sustainable business outcomes.
Projects & Case Studies
recent x upcoming
Just a selection of some of them.
Peace Nest
Peace Nest
Smart Home Application
Smart Home Application
iOS & Android App
Web App (coming soon)
What if your house could tell you exactly where energy is being wasted and help you act on it?
What if your house could tell you exactly where energy is being wasted and help you act on it?
Now is possible because I created a user-friendly, adaptable smart home experience where people could easily connect any device, without being limited by brand or network.
I led the UX and UI design, focusing on making complex setups simple, helping users understand how much energy each device uses, and giving them clear, actionable insights.
The goal was to empower users to take control of their home while saving money and enjoying the same level of comfort, with complete peace of mind.
Now is possible because I created a user-friendly, adaptable smart home experience where people could easily connect any device, without being limited by brand or network.
I led the UX and UI design, focusing on making complex setups simple, helping users understand how much energy each device uses, and giving them clear, actionable insights.
The goal was to empower users to take control of their home while saving money and enjoying the same level of comfort, with complete peace of mind.
Now is possible because I created a user-friendly, adaptable smart home experience where people could easily connect any device, without being limited by brand or network.
I led the UX and UI design, focusing on making complex setups simple, helping users understand how much energy each device uses, and giving them clear, actionable insights.
The goal was to empower users to take control of their home while saving money and enjoying the same level of comfort, with complete peace of mind.
40%
Faster and easier onboarding.
38%
Lower bills & less stress.
usability x comfort
Bold Rewards
Bold Rewards
Fintech & Rewards Application
Fintech & Rewards Application
Web App
iOS & Android App
How do you transform loyalty from a rewards-only model into a daily, payment-driven fan experience that builds lasting engagement?
How do you transform loyalty from a rewards-only model into a daily, payment-driven fan experience that builds lasting engagement?
Now it’s possible because I reimagined fan loyalty as a flexible, payment-integrated experience that delivers real value every day, not just on match days or inside the stadium.
I led the UX and UI design, evolving the platform from a static rewards system into a smart fintech ecosystem. The experience was designed to be intuitive, rewarding fans for all types of interactions while making payments, perks, and points simple to access and use.
The goal was to create a product that makes every fan feel genuinely valued and connected, encouraging frequent engagement and unlocking new revenue opportunities for the clubs all around the globe.
3X
Increase in user base.
41%
Higher Engagement & Satisfaction.
engagement x growth
Your questions, answered.
Just in case you still have some questions, here are some of the frequently asked or just try to contact me directly.
From Adrian, 7:23 PM
Why I’m leaving my current job?
While a lot of people are “saying” they want to achieve more I want to learn more. As the market changes, new ideas emerge I want to learn more and do more as well. I’m looking for a new challenge where I can grow and learn to become your number one guy when you need the best results for your product.
I’m looking for full time job or just contract/ freelance?
While I primarily target full time job, I occasionally accommodate contract and freelance projects, often with long-term commitment.
Can you collaborate with one or more in house designer/developer?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
How soon can I start a new project?
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
What happens if a project scope changes mid-way?
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement. For full time jobs I’m more than flexible to help amend the roadmap, designs and help my colleagues & stakeholders to achieve the highest results.
How do I Charge?
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
From Adrian, 7:23 PM
Why I’m leaving my current job?
While a lot of people are “saying” they want to achieve more I want to learn more. As the market changes, new ideas emerge I want to learn more and do more as well. I’m looking for a new challenge where I can grow and learn to become your number one guy when you need the best results for your product.
I’m looking for full time job or just contract/ freelance?
While I primarily target full time job, I occasionally accommodate contract and freelance projects, often with long-term commitment.
Can you collaborate with one or more in house designer/developer?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
How soon can I start a new project?
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
What happens if a project scope changes mid-way?
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement. For full time jobs I’m more than flexible to help amend the roadmap, designs and help my colleagues & stakeholders to achieve the highest results.
How do I Charge?
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
From Adrian, 7:23 PM
Why I’m leaving my current job?
While a lot of people are “saying” they want to achieve more I want to learn more. As the market changes, new ideas emerge I want to learn more and do more as well. I’m looking for a new challenge where I can grow and learn to become your number one guy when you need the best results for your product.
I’m looking for full time job or just contract/ freelance?
While I primarily target full time job, I occasionally accommodate contract and freelance projects, often with long-term commitment.
Can you collaborate with one or more in house designer/developer?
Absolutely. I have experience in collaborating, mentoring and helping your internal teams and third-party collaborators to ensure alignment and smooth execution for any goals that you want to achieve. Think of me as an extension of your team. That's exactly how I worked with clients like Adobe, Mercedes-Benz, Peace Nest and many others.
How soon can I start a new project?
I typically start within 1-3 days, depending on availability. Get in touch to see if I have any available spots at the moment.
What if I only need a small design task or a freelance project?
While I primarily take on larger projects, I occasionally accommodate smaller tasks, or a small freelance project within my ongoing retainer. Reach out with your details and I will see how I can help.
What happens if a project scope changes mid-way?
Don’t worry, I understand that priorities can shift, especially in fast-moving industries. For fixed projects, I can issue a revised scope of work (SOW) for any new additions or changes. For retainer clients, these adjustments can often be rolled into your ongoing engagement. For full time jobs I’m more than flexible to help amend the roadmap, designs and help my colleagues & stakeholders to achieve the highest results.
How do I Charge?
For ongoing product design, I offer a monthly subscription model, giving you the flexibility to pause or cancel anytime. For fixed scope projects like an MVP, branding or websites, I provide a clear quote based on your specific needs. Most pricing starts at £ 3k for most projects with a 30% deposit to start work.
Just some awards to make sure you choose right.
© Adrian Ștefănescu 2025.
All rights reserved.
© Adrian Ștefănescu 2025.
All rights reserved.
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